Google Search Console | Lighthouse Strategic Media

Google Search Console vs. Google Business Profile: What Does Each One Tell You?

Google Business Profile and Google Search Console measure different parts of your visibility on Google. Learn what each tool tells you and how to use both to understand local search performance.

Brandon Marsh

Aug 226 min read

Business owner reviewing a performance scorecard with calls, searches, rankings, reviews, and website data overlooking a Port Charlotte harbor.

What Should I Track to Know If My Google Business Profile Is Working?

A Google Business Profile should be measured by more than views. Learn which metrics show whether customers are finding your business, taking action, and discovering your website.

Brandon Marsh

Aug 147 min read